Tut 4 Easy

Trump likes to sleep in his own bed and it may cost him votes

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U.S. presidential candidates are spending long days on the campaign trail and their nights in a succession of budget hotels, often in small towns. Not Donald Trump.</div>
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After nearly every rally, the billionaire real estate developer hops into one of his planes or helicopters and returns to New York so that he can sleep in his own bed in his marble-and-gold-furnished Trump Tower apartment in Manhattan.</div>
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In November and December, Trump held six rallies in Iowa, visited a local production plant and held one town hall, flying home each night. His nearest rival for the Republican nomination, Ted Cruz, has zigzagged around the state, holding around a dozen town halls and twice as many “meet-and-greet” sessions, and bedding down between stops in hotels.</div>
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Trump’s determination to sleep at home every night raises eyebrows among election campaign veterans, who say it could cost him. Voters in Iowa and New Hampshire often want more personal attention; they feel they play a special role in choosing presidential nominees because their contests are held first.</div>
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Trump leads in polls in New Hampshire but he has slipped behind Cruz in Iowa. Cruz has done what U.S. presidential candidates typically do: He has made the state a virtual second home in the run-up to Iowa’s first-in-the-nation caucus.</div>
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This week Cruz is crisscrossing the state in a bus, cruising through small hamlets with stops at a pizza place, coffee house and even a water park.</div>
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Trump’s schedule this week, by contrast, illustrates his tendency to get out of town quickly. On Monday evening he addressed a crowd in Lowell, Massachusetts, and was due to address a rally in Claremont, New Hampshire, just a couple of hours north the following day. Instead of over nighting in a hotel, he flew home. On Tuesday Trump flew to Claremont and then returned to New York.</div>
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In an interview, Trump said he needs time each morning in his Manhattan office to run his businesses, which include a string of high-end hotels and resorts.</div>
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“It works very well for me,” he said, adding that he can quickly get to and from campaign stops thanks to his private aircraft fleet. “For the smaller airports, the (Cessna) Citation X, and for the larger airports, the Boeing 757,” which has a big bed.</div>
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He also has a helicopter, which he used while travelling between his Palm Beach mansion and a rally in Hilton Head, South Carolina, on Dec. 30, where once again he did not stay the night.</div>
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<strong><u>“HOMEBODY” TRUMP</u></strong></div>
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“Trump is a man who likes to be on the couch with a good cheeseburger and likes to watch TV – he’s a homebody,” said his friend and former adviser Roger Stone, who recently founded a pro-Trump Super PAC, a political group that can raise unlimited funds to advocate for Trump as long as it does not coordinate with his campaign.</div>
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“He likes being in his own bed, even if it means coming into Teterboro or LaGuardia after midnight,” he added, referring to two airports Trump uses in the New York area.</div>
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Trump rejected Stone’s explanation.</div>
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While Trump breakfasts in his Manhattan quarters, with sweeping views of Central Park, his opponents are waking up in Holiday Inns or Courtyard Marriotts.</div>
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Cruz spent Monday night in a motel in Missouri Valley, Iowa, where vending machines sold items with long-past expiry dates. His campaign manager Jeff Roe fired off a series of bemused tweets about the state of the motel, lamenting the presence of “the long hair on the pillow” that he found in his room.</div>
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Strategists said Trump not only risks alienating potential supporters but also the political operatives in states that can help turn out the vote.</div>
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“Not everything in a presidential campaign can be accomplished with a speech or a rally,” said Matt Schlapp, chairman of the American Conservative Union, a grassroots conservative political group, and a former White House political director for President George W. Bush. The group has not endorsed a candidate.</div>
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“You attend a family event of a supporter in a key state: weddings, funerals, graduations, Christmas parties – these have an important psychological impact,” he said.</div>
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Trump said he has stayed in Iowa “numerous times,” but a campaign source who did not want to be identified said he remembered Trump staying overnight only once in Iowa and once in New Hampshire.</div>
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<strong><u>ON THE ROAD</u></strong></div>
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That’s a far cry from candidates like New Jersey Governor Chris Christie, who has logged more hours in New Hampshire than any other Republican still in the race. Christie and others regularly hold meet-and-greets, attend local government meetings and find ways to make themselves approachable to voters ahead of the state’s Feb. 9 primary election.</div>
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In Iowa, where state residents will attend caucuses on Feb. 1, Cruz is in the middle of a week-long bus tour that will take him to 36 different counties.</div>
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Former Democratic candidate Chris Dodd took the practice to an extreme in 2008, when he went so far as to move his entire family to Iowa, enrolling his children in school there. He nonetheless lost to Barack Obama.</div>
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Trump sees it more as a numbers game. His rallies attract between 3,000 and 20,000 people each time he appears and are often broadcast on television.</div>
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“I have more people at one event than most candidates see in a month,” he said.</div>
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Even so, Trump said he planned to do smaller events in the future and may even decide on some campaign stops that are veritable pilgrimages for his competitors. One such spot is the Red Arrow Diner in Manchester, New Hampshire, where candidates are expected to stop by and greet customers.</div>
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“It’s a distinct possibility,” he said.</div>
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He also said he would begin making multi-day trips to early primary states like Iowa, South Carolina and Nevada, where he can choose to stay at his own hotel, the Trump International Hotel Las Vegas.</div>
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12 Sites That Will Teach You Coding for Free

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There was a time when knowing how to program was for the geekiest of geeks. That’s not exactly the case today. As most entrepreneurs, freelancers and marketers will tell you, learning how to program can help you succeed. Over the past year, I've been learning to code. It's helped me to become a much better entrepreneur -- I can dive in when my team needs to fix a few bugs on the site. </div>
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You don’t even need to shell out a ton of money or put yourself in debt to learn how to code, either. These 12 places offer coding courses for free:</div>
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1. CodeAcademy</h2>
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One of the most popular free places to learn coding is <a data-mce-href="http://www.codecademy.com/" href="http://www.codecademy.com/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">CodeAcademy</a>. In fact, more than 24 million people have already learned how to code through this educational company’s engaging experience. At CodeAcademy, you can dive right in and take courses that teach you everything from <a data-mce-href="http://www.codecademy.com/tracks/web" href="http://www.codecademy.com/tracks/web" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">HTML & CSS</a>, <a data-mce-href="http://www.codecademy.com/tracks/javascript" href="http://www.codecademy.com/tracks/javascript" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">JavaScript</a>, <a data-mce-href="http://www.codecademy.com/tracks/jquery" href="http://www.codecademy.com/tracks/jquery" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">jQuery</a>, <a data-mce-href="http://www.codecademy.com/tracks/php" href="http://www.codecademy.com/tracks/php" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">PHP</a>, <a data-mce-href="http://www.codecademy.com/tracks/python" href="http://www.codecademy.com/tracks/python" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Python</a> and <a data-mce-href="http://www.codecademy.com/tracks/ruby" href="http://www.codecademy.com/tracks/ruby" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Ruby</a>.</div>
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2. Coursera</h2>
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Founded in 2012, <a data-mce-href="https://www.coursera.org/courses?query=programming" href="https://www.coursera.org/courses?query=programming" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Coursera</a> has grown into a major for-profit educational-technology company that has offered more than 1,000 courses from 119 institutions. While you can pay for certain programs to receive a certificate, there are a number of free introductory programming courses in various specializations from universities such as the University of Washington, Stanford, the University of Toronto and Vanderbilt.</div>
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3. edX</h2>
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<a data-mce-href="https://www.edx.org/" href="https://www.edx.org/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">EdX</a> is another leading online-learning platform that is open source instead of for-profit. It was founded by Harvard University and MIT in 2012, so you know that you’ll learn about cutting-edge technologies and theories. Today, edX includes 60 schools. You probably can’t go wrong with the free <a data-mce-href="https://www.edx.org/course/introduction-computer-science-harvardx-cs50x#.VNYLwvnF_0c" href="https://www.edx.org/course/introduction-computer-science-harvardx-cs50x#.VNYLwvnF_0c" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Introduction to Computer Science from Harvard University</a>.</div>
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4. Udemy</h2>
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Founded in 2010, <a data-mce-href="https://www.udemy.com/" href="https://www.udemy.com/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Udemy</a> is an online learning platform that can be used as a way to improve or learn job skills. While there are courses you have to pay for, there are plenty of free programming courses, which are taught via video lessons, such as <a data-mce-href="https://www.udemy.com/programming-for-entrepreneurs/?dtcode=Bm7nrpl3chsc" href="https://www.udemy.com/programming-for-entrepreneurs/?dtcode=Bm7nrpl3chsc" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Programming for Entrepreneurs - HTML & CSS</a> or <a data-mce-href="https://www.udemy.com/pythonforbeginnersintro/?dtcode=c87yden3chsc" href="https://www.udemy.com/pythonforbeginnersintro/?dtcode=c87yden3chsc" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Introduction to Python Programming</a>.</div>
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5. aGupieWare</h2>
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<a data-mce-href="http://blog.agupieware.com/2014/05/online-learning-bachelors-level.html" href="http://blog.agupieware.com/2014/05/online-learning-bachelors-level.html" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">AGupieWare</a> is an independent app developer that surveyed computer-science programs from some of the leading institutions in the U.S. It then created a similar curriculum based on the free courses offered by Stanford, MIT, Carnegie Mellon, Berkeley and Columbia. The program was then broken into 15 courses: three introductory classes, seven core classes and five electives.</div>
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While you won’t actually receive credit, it’s a perfect introductory program for prospective computer programmers.</div>
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6. GitHub</h2>
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Sometimes, you need to recall a reference book when you’re stuck on a problem. That's <a data-mce-href="https://github.com/vhf/free-programming-books/blob/master/free-programming-books.md#professional-development" href="https://github.com/vhf/free-programming-books/blob/master/free-programming-books.md#professional-development" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">GitHub</a>. You can find more than 500 free programming books that cover more than 80 different programming languages on the popular web-based Git repository hosting service, which means that it’s frequently updated by collaborators.</div>
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7. MIT Open Courseware</h2>
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If you’ve already learned the basics, and went to get into something a bit heavier -- such as exploring the theory behind coding -- take advantage of MIT’s free courseware site that includes classes such as <a data-mce-href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-00-introduction-to-computer-science-and-programming-fall-2008/" href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-00-introduction-to-computer-science-and-programming-fall-2008/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Introduction to Computer Science and Programming, </a><a data-mce-href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-092-introduction-to-programming-in-java-january-iap-2010/" href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-092-introduction-to-programming-in-java-january-iap-2010/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Introduction to Programming in Java</a> and <a data-mce-href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-087-practical-programming-in-c-january-iap-2010/" href="http://ocw.mit.edu/courses/electrical-engineering-and-computer-science/6-087-practical-programming-in-c-january-iap-2010/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Practical Programming in C</a>.</div>
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8. Hack.pledge()</h2>
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This is a <a href="http://hackpledge.org/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">community of developers</a>, which include some high-profile developers such as Bram Cohen, the inventor of BitTorrent. There, you can perfect your programming skills by learning from some of the leading developers in the world.</div>
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9. Code Avengers</h2>
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Based out of New Zealand, <a data-mce-href="http://www.codeavengers.com/" href="http://www.codeavengers.com/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Code Avengers</a> provides fun and interactive programming courses that will teach you how to code games, apps and web sites using JavaScript, HTML and CSS. Each course takes just 12 hours to complete and is available in English, Russian, Dutch, Spanish, Italian, Turkish and Portuguese.</div>
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10. Khan Academy</h2>
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Created in 2006 by educator Salman Khan, <a data-mce-href="https://www.khanacademy.org/" href="https://www.khanacademy.org/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Khan Academy</a> is one of the original free online-learning institutions. With step-by-step video tutorials, you can  learn how to program drawings, animations and games using JavaScript and ProcessingJS, or learn how to create webpages with HTML and CSS.</div>
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11. Free Food Camp</h2>
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<a href="http://www.freecodecamp.com/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Here you’ll learn</a> HTML5, CSS3, JavaScript, Databases, DevTools, Node.js, Angular.js and Agile by networking and joining a community of professionals and students. You’ll even work together on your coding skills so that you can build apps for free. Here’s the catch: you’re learning those skills and building helps to help solve real-world problems. Code is available to nonprofits.</div>
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12. HTML5 Rocks</h2>
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This <a href="http://www.html5rocks.com/" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">Google project</a> launched in 2010 to counter Apple’s HTML5. The site is full of tutorials, resources and the latest HTML5 updates. It’s open source, so developers can play around with HTML5 code. Because this is more advanced than most introductory courses, you may want to gain some knowledge and experience before jumping in.</div>
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Learning code used to require access to expensive books and classes, but no longer. I highly recommend that every entrepreneur learns to code. Still wondering if you need to code? Here is a <a href="https://due.com/programmer" rel="nofollow" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">programmer guide</a> I put together to show you every step I took to become an entrepreneur that codes! </div>
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12 Sites That Will Teach You Coding for Free

There was a time when knowing how to program was for the geekiest of geeks. That’s not exactly the case today. As most entrepreneurs, ...

5 Tips for Writing a Good Press Release

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<a href="http://codenamea.blogspot.com/"><img alt="http://codenamea.blogspot.com/" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiztwI_cv5ggvXmx__OtBR9F_lxl3olAg_c2OR2oqnyeYuZeO25UbI5Uevx1gD_HJpX6MGdTQAa14kHE7OpuN3MFZZywaQ99K1Vf8mHDyxAGoLwQC-wf8z0HRqnZHlKfO8QsdjywG69bPIf/s640/92b65232-677e-4745-8838-d05d3269ee9b_wssource_d.jpg" title="" width="640" /></a></div>
<span style="background-color: white; color: #111111; font-family: BentonSans-Lt, open-sans, Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 22px; line-height: 30px;"><br /></span><span style="background-color: white; color: #111111; font-family: BentonSans-Lt, open-sans, Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 22px; line-height: 30px;">When it comes to trying to catch the attention of a journalist, there are two ways to do it: the right way and the wrong.</span><br />
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Two press-release e-mails that landed in my inbox last season illustrate both the good and the bad of strategies to catch the attention of a journalist. One is effective in several ways and one is a good example of what will send your bit of news straight to the round file.</div>
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<em>Hi Carey: As part of Heritage Foods’ No Goat Left Behind program (link) to create demand for male goat meat, [Restaurant X] will purchase a whole male goat once a week in October. [Chef G] will prepare weekend specials each week with the goat, creating 10 different goat dishes over the course of the month. Are you interested in doing a slideshow of [Restaurant X]'s goat dishes, or even just including one or two of them in a roundup of restaurants serving goat dishes? [Restaurant X] is not the only restaurant participating in this initiative.</em></div>
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<em>Hi Carey: [Chef O] is inviting diners to discover his unique culinary creations through five exquisitely prepared and artfully presented courses on his new Fall Menu ($P) at [Restaurant Y]. Transforming the entire dining experience into a deliciously personal affair between the diner and the chef, the restaurant is now offering housemade bread and a sumptuous amuse-bouche, along with intricate yet minimalist dishes that highlight locally sourced, seasonal ingredients. [7 sentences on menu dishes] So if you’re looking for a truly exquisite fine-dining experience prepared by one of the most innovative chefs in the city, [Restaurant Y]'s autumn offerings will leave you more than satisfied.</em></div>
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On a quick read, these two aren't that different. Both of these tell me about a new menu offering at an acclaimed New York restaurant. But one resulted in an elaborate article featuring Restaurant X's dishes. The other was filed into my "bad press releases to write about" e-mail folder (yes, I do have one).</div>
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What separates a good press release from a bad one? Let's take a look.</div>
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<strong>1. Know the publication</strong></div>
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<em>Serious Eats</em> readers are interested in animals they don't see every day (goat). They like bigger-picture tie-ins. (Male goats are rarely used? Most readers don't know that.) They <em>love</em> seeing what different chefs around the city are doing with a certain ingredient. So "a round-up of restaurant goat dishes" is a dead-on pitch, and exactly the article we did. (This happened to come from a PR firm, but it would have been just as good coming the restaurant itself.)</div>
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On the other hand, Restaurant Y wants us to know about their fall menu, which is useful, I suppose. But we'd never do an article simply saying "Restaurant Y updated its menu," because restaurants do that all the time. "Housemade bread and a sumptuous amuse-bouche" is not newsmaking. Is there anything we can write about? Suggest a way in, because we don't see one.</div>
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<strong>2. Inform, don't promote</strong></div>
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The first press release didn't promise that "Chef G will prepare mindblowingly delicious specials that change the way you think of the humble goat forever." It didn't promise that "Restaurant X is doing the best goat dishes in the city, bar none." It simply mentioned the special goat project.</div>
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From there, we took the idea and ran with it. But because we researched, tried and photographed each restaurant dish, it was a good idea that turned into an article. It was not us trusting the PR firm that their restaurant was worth writing about.</div>
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Let's look at Restaurant Y. Nothing but opinion. We hear about a "truly exquisite fine-dining experience," "one of the most innovative chefs in the city," "exquisitely prepared and artfully presented courses." (Yes, that's two <em>exquisites</em> in about as many sentences.)</div>
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But who are we hearing this from? The source itself. It's silly for a journalist to trust a restaurant or PR firm's opinion of its own (or its client's) product.</div>
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That's why information trumps opinion every time. Don't try to sell yourself.</div>
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Think of it like a dating profile. Are you going to kick off with "I'm brilliant, witty, dashingly handsome, an incomparable lover, and women can't get enough of me?" Or are you going to write something about yourself that gently showcases your personality? Show, don't tell.</div>
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<strong>3. Understand your business in context</strong></div>
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The biggest strength of the first press release is that, by acknowledging that we also write about <em>other</em> restaurants, the writer created an opportunity for the agency's client. Ultimately, our article concerned the different goat dishes around the city, with two of theirs making it in. It's not an article about their restaurant only.</div>
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By presenting an idea that acknowledged the broader reality of restaurants around the city, and tapping into what readers actually want to know about, the writer of the e-mail opened a door for that restaurant.</div>
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Is there a risk that we'll just steal the idea and ignore the restaurant? Perhaps, but it's better to take that risk than present an unusable idea.</div>
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On the other hand, the second release just pounds on about Restaurant Y, Restaurant Y, Restaurant Y, without any context.</div>
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The second release could have pitched an article about the best new fall dishes from high-end New York restaurants, including Restaurant Y. Or, an article about unusual presentations of foie gras, like the foie "sandwich" at Restaurant Y. Maybe suggest a look at six new pastry chefs, including the new chef at Restaurant Y.</div>
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There's no guarantee that we would have written about any of these. But at least it gets the wheels turning, so we're thinking, "Hmm, Restaurant Y might be interesting in this larger article." Not "Too many words about Restaurant Y." Delete.</div>
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<strong>4. Don't be weird</strong></div>
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"Transforming the entire dining experience into a deliciously personal affair between the diner and the chef" is what really earned this press release a one-way ticket to my bad-press-release archives.</div>
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<strong>5. Make it a conversation, not a one-way wall</strong></div>
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Let's be clear about this: Starting off a pitch with a fake personalized "Hi editor! How was your weekend?? Ugh, the Mondays!" is 10 times worse than a pitch that doesn't seem directed at the reader personally.</div>
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But the first press release strikes a casual balance: "I have an idea about this restaurant I know well" and "I think it'd be a good idea, but I'd like to hear what you think." It targets our magazine: "This is just for your publication. E-mail me back if you want to chat." Whereas the second is just a firehose of information and a song-and-dance show about the virtues of Restaurant Y.</div>
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Whether you're the PR firm or the owner or manager of the restaurant, remember that you're positioning yourself as a resource for media. Not a commercial for the place.</div>
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5 Tips for Writing a Good Press Release

When it comes to trying to catch the attention of a journalist, there are two ways to do it: the right way and the wrong. Two press-rel...